TI Spins Motors-Smarter,Safer,Greener

TI Spins Motors-Smarter,Safer,Greener
Motor Drive Business Unit Gem Li
Agenda

Market Information



Hero/News Products



Success case sharing
Genesis of TI Motor Driver Offerings




Texas Instruments has been participating in the motor driver market space for > 15 years

Historical offerings have been in the form of custom engagements (i.e. not offered to general
market) for large customers in the following areas:
Hard disk and optical disk drives, Inkjet printers, Digital Still Cameras, Automotive
In the process, TI has developed robust, reliable and cost competitive motion control
architectures
Greater than 1Bu shipped

With market success in these spaces, TI made the strategic commitment to extend motor drive
offerings to the general market in 2010 by the formation of the Motor Driver B