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2007MDTV_Members-The_Economics_of_Mobile_Broadcast_TVThe Economics of Mobile Broadcast TV Yoram Solomon
President Mobile DTV Alliance Senior Director, Strategic Marketing and Industry Relations for Mobile Connectivity Solutions, Texas Instruments

The Economics of Mobile Broadcast TV by Yoram Solomon

Introduction and Executive Summary
We are fortunate today to be on the verge of yet another technological revolution: the revolution of mobile broadcast TV. It has all the ingredients of a technological market disruption, exhibited before by the introductions of the Personal Computer, the Internet, the Walkman, and the iPod: y y y y It makes economical sense; It adds a new dimension of value to existing products; It will make us less sociable; and Consumers don’t believe they will use it when it is introduced.

Assumptions
Data Rates There are
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